by Snapchat Inc is indeed a trendsetter for its exclusive features like trendy filters and customisable interface. Recently Snapchat launched Snapchat ray tracing technology which brings us to question what is Snapchat ray tracing technology. In this article, we will be discussing what is Snapchat ray tracing technology and how it works.
Snapchat is obsessed with augmented reality and anyhow managed to launch features around it now and then. So what is Snapchat ray tracing technology? Well, Snapchat’s ray tracing technology allows you to perceive objects around you based on light reflection. As the name suggests Snapchat’s ray tracing technology will trace back light and will allow its users to try out jewelry or clothing in a more realistic way. Ray tracing can be found in Snapchat’s lens studio to experience an ultra-realistic quality of a product. Read more about what is Snapchat ray tracing technology in the section below.
What is Snapchat Ray Tracing Technology?
Snapchat is an all-rounder and is always trying out new and unique ways to engage its users and brand owners to earn money on Snapchat. According to Snapchat, more than 250M users make use of their augmented reality features. For such an initiative Snapchat has launched its augmented reality feature by which you can shop by applying filters, and trying on new clothes and jewelry.
Currently, Snapchat has collaborated with the world-renowned brand Tiffany & Co. It is the first brand to break the ice with the newly launched next-gen ray tracing technology by Snapchat. You can find the lens/filter in Snapchat’s lens studio and try out their wide rand of products like bracelets or rings at home and if you like it you can directly buy it from the link without ever leaving your comfy couch. The Lens is available globally to Snapchatters on iOS and Android.
Snapchat has also collaborated with Amazon for its users to try out various spectacles and glasses from renowned brands. Other than that there are many other such Snapchat lenses that allow you to try out new clothes and shoes virtually for a home shopping experience.
If you wish to use Snapchat’s ray tracing technology follow up the steps given below to know how to use Snapchat’s ray tracing technology filter Tiffany and co on Snapchat.
How To Use Snapchat Ray Tracing Technology Filter iOS & Android
Now that you’ve learned what is Snapchat ray tracing technology let’s know how to use it.
Step 1: Open Snapchat>tap on the smiley icon to open the filter bar.
Step 2: Tap on the “Explore” button at the bottom>type “Tiffany Lock” or “Tiffany and co” on the search bar.
Step 3: Tap on the “Tiffany & co” filter to use it>flip the camera to open the box> and raise your wrist to try out different bracelets and styles.
Step 4: Tap on the “Buy now” option if you wish to buy them from the website link given below.
That’s it! This is all about what is Snapchat ray tracing technology and how to use it.
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End Line
We hope by now you know what is Snapchat ray tracing technology and how can you use reality augmentation features in your day-to-day life. This feature is just a step forward toward the revolutionary AI feature and we hope Snapchat can provide us with more such fun and useful lenses to try out in the future.
We hope our article was helpful enough, please leave us feedback in the comment box below and If you have any other queries you can always reach us by commenting in the comment box below. We will be happy to help!
Thank You For Reading!
FAQs
Q1. What is a Snapchat AR Lens?
Snapchat’s AR lens allows you to experience virtual reality at your fingertips. You can apply lenses to capture a video or photo with exclusive 3D effects and virtually try out new clothes, shoes, or accessories.
Q2. Are Snapchat filters AR or VR?
Snapchat is one of a kind social media platform that has transformed the world of lenses and filters with special Augmented reality lenses and filters.
