by Snapchat is not only one of the best social media platform but it can also helps you to manage your Snapchat ads all by yourself. Now you must be having thoughts about how to use the Snapchat ads manager. Well, Snapchat ads manager helps you to create ads, launch them and manage them to reach Snapchat users globally. Snapchat ads play a great role to drive audience on a global level but for that, you need to know how to manage your Snapchat ads campaign.
Don’t worry if you are a newbie because, in this Snapchat guide, we are going to discuss everything in detail about how to use the Snapchat ads manager or how to use the Snapchat ads manager then keep the five important steps of ad manager in your head and you are good to go. These five important aspects are advertising, assets, creativity, analysis, and business. To know more about these important aspects, keep perusing this writing until the very end.
What Is Snapchat Ads Manager?
Snapchat ads are full-screen vertical videos that can be up to 10 seconds long and will appear between Snapchat stories. The Snapchat ads manager is a beneficial tool that can help business profiles to create self-service ads on Snapchat. The Snapchat ads manager has an innate dashboard where you can create, manage and report your Snapchat ads and campaigns along with a campaign lab where you can test what works best for you and what your audience is liking. Snapchat ads manager works on a business account so before you start with how to use the Snapchat ads manager you must be aware of how to create a Snapchat business account.
How To Create Snapchat Business Account?
The Snapchat ads manager tool works only on business accounts so before starting with how to use the Snapchat ads manager you must have to create a Snapchat business account. To know how to create a Snapchat business account, you need to follow the step by step given below:
Step 1: First, go to “Snapchat Ads Manager” by visiting https://ads.snapchat.com/. Next, create an account by tapping on the “Sign Up” option if you don’t have a Snapchat account before.
Step 2: Then, start by “Entering Your Business Details” to create a business account and you are done.
Once you are done creating a business account on Snapchat let’s move on to the next section of how to use the Snapchat ads manager.
How To Use The Snapchat Ads Manager?
Well, the use of Snapchat ads manager depends on a series of steps which includes how you advertise your content, what are your assets and how you are advertising it, how you are creating the ad, how you are analyzing your content to make it better to reach more audience, and the last one is how you are managing the accounts, profiles. If you don’t know how to strategize it then don’t worry because one by one we are going to each one for you.
1. Advertise
The first thing that comes to the list of how to use the Snapchat ads manager is advertising. The Snapchat ads manager helps you create and manage ads. It is a very useful tool that if used creatively can help you grow your business. So one by one we will discuss how you can create ads by using the Snapchat ads manager and how you manage them.
How To Create The Ads By Using The Snapchat Ads Manager?
To create ads in the Snapchat ads manager you need to log in to your business account through Snapchat ads manager and then go to create ads, here you will see two different ways to create ads one is instant create and the other one is advanced create.
- Instant Create.
By using the instant create way you can create a single image or video ad within 5 minutes. You can use this way to create ads for increasing web traffic or to increase app installs.
- Advanced Create.
By using the advanced create way you can create multiple ads with advanced targeting. You can create any type of ad using the advanced create way and it gives you full access to all your ads and campaigns.
How to manage the ads by using the Snapchat ads manager?
Snapchat ads manager will also help you to manage your ads and campaigns. By default your ads manager view is set as managing ads. You can check the performance and outcome of your ads and campaigns and monitor them. Also. if you find any difficulty then the Snapchat business help centre has all the tutorials that will help you.
2. Assets.
The next on the list are assets that can help you to make use of the Snapchat ads manager. Under the event manager section, you can keep track of the actions taken by the viewers after seeing your ads. Also, one of the important aspects of ads and campaigns is the audience. Start creating and managing an audience list based on custom, lookalike, and saved audiences.
- Custom Audience.
It allows you to connect with the audience based on data that is distinctive to your business, product, or service.
- Look Alike Audience.
This type of audience is similar to your existing audience and seems to be interested in your business.
- Saved Audience.
This helps you to easily choose the targeted audience while setting up an ad or campaign.
Also, there is the option of apps that you can use to verify by using your Snap app id or mobile measurement partner. The last option you will find under assets is the option of the catalog. The catalogs can help you to manage your product feed.
3. Creative.
Next on the list is the creative tools that you can find under the Snapchat ads manager. Snapchat creative tool is available for free and it can help you to create ads that can help you to increase your sales. The first thing you will see under the creative tool is the creative library. Here you can create and manage your ads and campaign content.
The next option you will find under the creative tool is the create video option, here you can add photos and videos to create ads by using the Snap publisher. You can also use the AR filters of Snapchat to make your ads look more realistic and attractive. You will also find smart fonts and images under create filter option that can help you to enhance your ads and campaigns.
4. Analyze.
The next tab you will find in Snapchat ads manager is the analyze tab, here you can check the performance of your ads and campaigns and take action against it. Under the analyze tab you will find the audience insight option that can help you understand your audience preferences and what type of content they are linking depending on their interest categories, location, demographics, etc. Under the reports option, you will see the performance and results of your ads and campaigns. You will also see a campaign lab option under analyze that you can use to analyze and improve your strategy depending on what is working best for you and what your audience likes.
5. Business.
The last on the list of how to use the Snapchat ads manager is business. Snapchat ads manager helps you to manage your company’s account. Starting from the business details that can help you to update account information and set up payment methods. In the ad account section, you can get information about the billing that will help you to manage campaigns. Under the member’s section, you can assign roles and manage individuals within your organization. Set up a public profile under the section public profile so that your assets, filters, and content is visible to a maximum number of peoples. Lastly, the creator marketplace is the section where you can collaborate with other users, creators, and snap stars.
What Are The Perks Of Snapchat Ads?
After knowing how to use the Snapchat ads manager, let’s see what are the benefits of Snapchat ads. Snapchat ads have their perks and it is a great way for marketers to target distinctive audiences. Some of the benefits of Snapchat ads are:
1. Distinctive User Base.
Snapchat ads can help you target a huge audience globally. A massive amount of daily Snapchat users in the US cannot be targeted daily on other social media apps like Facebook, Twitter, Facebook, etc, and similar trends were found in the UK audience also.
2. Powerful Tool To Target Audience.
Snapchat ads are a great tool to target your audience depending on their choices and behavior. You can even target the audience of your interest by using Snapchat’s data.
3. You Will Get An Immersive Experience.
You will also get experience through Snapchat ads as they are more effective than most other social media ads. They are shown a full screen with audio most of the time to grab more attention. The swipe-up increases the engagement rate 5x than other social media apps.
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Wrapping Up!
By the end of the discussion regarding how to use the Snapchat ads manager, I genuinely hope you have got all the answers to your query. To use Snapchat ads manager you just have to make sure you are following the five steps which are advertising, assets, creative, analysis, and business. If you still have any doubt regarding how to use the Snapchat ads manager then drop your query below in the comment box. We will be happy to assist you. Thank you!
Frequently Asked Questions-
Q1. Are Snapchat ads effective?
Ans. Well, if you are wondering about are Snapchat ads effective then the answer is definitely yes. Snapchat ads help you to reach a distinctive audience and drive more traffic toward your website.
Q2. How much do ads cost on Snapchat?
Ans. The minimum cost for Snapchat ads starts from 5 dollars per day. Although Snapchat business suggests spending at least $20-50 per day for maximum exposure during the initial phase.
