June 15, 2024
Best Time To Post On Instagram!

Best Time To Post On Instagram 2023? Try 3 Potential Ways

Instagram has always been a popular choice for people and business owners it is a great marketing tool but one of the most important factors to grow on Instagram is to post at the best time. Now you must be wondering what is the best time to post on Instagram. Well, there is a particular time in a day when most of your Instagram audience is active and this will help to engage more audience and your account will get maximum exposure. To know what is the best time to post on Instagram, keep looking through this article till the end.

Well, Saturday is not an ideal day to post on Instagram as most people are occupied with their personal lives and Saturday is even considered the worst day to post on Instagram seeing the people’s engagement rate. And Monday is the most ideal day to post on Instagram as it has the highest engagement rate. Peruse until the end to get detailed information for the best time to post on Instagram.

Best Time To Post On Instagram- Day By Day!

Every day has its own particular best time to post on Instagram so there is no particular day in a week to post, you can post on any weekday or weekend within the best time frame. By posting at the best time you can engage most of your audience. Post during:

  • Early in the morning (6-9 AM) or late in the evening (5-6 PM), as during the daytime most people are busy with their work life and they thoroughly check their social media before commuting to work or after coming.
  • Lunchtime is also a great time to target your audience as people are most time from (12- 2 PM).
  • During the weekends you can post around 2 PM. Weekends are not that suitable to post as most peoples are busy with their personal life and stuff.

If you juggle every day to find the best time to post on Instagram then don’t worry now because you don’t have to hustle as we are going to provide you with the list of best times to post on Instagram every day (in PST).

Day Best Time To Post On Instagram (PST)
Monday 9 AM to 10 AM
Tuesday 9 AM to 10 AM
Wednesday 5 AM, 11 AM & 5 PM
Thursday 12 PM & 5 PM
Friday 9 AM to 10 AM & 5 PM to 6 PM
Saturday 8 AM to 12 PM
Sunday 10 AM to 2 PM

So, this is a general overview of the best times that you choose to post on Instagram. In case you want to post on your personal best time according to your audience then keep perusing.

How To Find Your Best Time To Post On Instagram?

To find your best time to post there are two days the former is through your Instagram app and the latter is through third-party apps. One by one we are going to explain each so read ahead:

1. By Using Instagram Insights.

 

If you have a public profile on Instagram then Instagram allows you to check your insights including the location of your followers, age, gender, and the time when they are most active on Instagram. By checking your Instagram insights you have an idea about your audience and so you can post accordingly. But you can only check insights on a public or business profile.

2. By Using Instagram Creator Studio.

Best Time To Post On Instagram!

Having a creator account on Instagram also helps you to access the creator studio on Instagram. Creator Studio is another way to check your best time to post on Instagram but it works similarly to Instagram insights and gives you information about the past 7 days.

3. Using Third-Party Tools.

 

You can also use third-party apps to get more detailed stats about your Instagram audience so that you can post your content when it gets maximum engagement. Third-party apps like SocialPilot provide you with information for 1 month. Also, you can use later’s tool to find the optimal time to post on Instagram to grab more likes and comments on your post.

Why Is It Important To Find The Best Time To Post On Instagram?

Best Time To Post On Instagram!

Well, it is very important to post on time so that your content can reach the maximum of your audience. Once you start posting on time you will start noticing changes in the number of your Instagram likes, followers, shares, comments, etc. Also, if your account has maximum engagement then there are chances that Instagram will boost your post to be viewed by more people. Your Instagram content ranking is based on the following three factors:

1. Interest.

You must have noticed that once you search for something on Instagram, Instagram will keep showing similar pages related to your search. If more people are searching for content that you have posted then there are chances that they might get to see your content also.

2. Relationship.

You must have heard that the older the wine the finer it is. Similarly the older your relationships on Instagram the better they help you to rank your content. Previously interacted accounts and content better helps you to grow.

3. Recentness.

The content that you have posted recently has more chance of getting ranked rather than the previously posted content. Like if you posted two pictures on Instagram one you posted 1 hr ago and the other one you have posted 1 week ago. So there is a chance that the post that you posted i hour ago will get more engagement rather than the one posted a week ago.

Also, read:

What Is The Best Time To Post On Instagram – Reels And Stories?

Best Time To Post On Instagram!

Different social media companies suggest different times to post on Instagram. If you don’t much about the Instagram algorithm then you can stick to the general best time to post on Instagram but if you are aware of it then I would suggest you post content when your audience is more active by looking through your account data. As Instagram reels are more engaging and will help you to grab more reach to your account but posting reels at the best time is what makes it more productive. The best time for posting reels on Instagram depends on various factors like location, audience, industry, etc. So, here is the optimal time to post reels on Instagram.

Day Best Time To Post Reels On Instagram (PST)
Monday 3 AM, 7 AM & 7 PM
Tuesday 12 AM, 1 AM & 6 AM
Wednesday 4 AM, 6 AM & 9 PM
Thursday 6 AM & 4 PM
Friday 2 AM, 11 AM & 1 PM
Saturday 9 AM, 4 PM & 5 PM
Sunday 5 AM 8 AM & 1 PM

Instagram stories are a great way to promote your business so there should be time to post them so that they can get maximum exposure. So the best time to post stories n Instagram is between lunchtime ie; 11 AM to 2 PM. Also, Instagram has a post-scheduling option that you can use to schedule your reels to post at the best time and you can even use third-party tools to schedule your content to post it at the best time.

Wrapping Up!

By now I hope you have got all the necessary information regarding the best time to post on Instagram. It is quite annoying to put your hardcore efforts to create content and it doesn’t even reach your audience. By using the information provided above you can grab more reach to your account.

Frequently Asked Questions-

Q1. When is the best time to post on Instagram on Saturday?

Ans. The best time to post on Instagram on Saturday is 9 AM. Well, weekends are not the most suitable to post content as people are more occupied with their personal life during the weekend. Saturday is also considered the worst day to post on Instagram.

Q2. How to check the peak time on Instagram?

Ans. To check the peak time on Instagram go to your profile>tap on professional dashboard>tap on the graph showing and here you will have all the insights about your profile.

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